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Any action you take online leaves a digital footprint. From obvious activities like sharing posts on Social Media to less obvious private activities [online purchases, visiting websites or reading emails, etc.]. Everything is recorded, forming a sort of biography based on your habits and actions.

Additionally, social media networks where you interact with friends and family: create a public interlinking relationship map. Placing you within a network of personally identifiable images and messages. That can be a source of pride or professional embarrassment depending on what is shared.

Behind the scenes data brokers work as secret police forces. Taking your digital footprint and combining it with thousands of pieces of offline information from public records [census data, police reports, driving records, voter registration, etc.] along with information from private sources [bank records, medical history, consumer purchase histories, phone meta-data, loyalty rewards programs, etc.] to create a comprehensive digital profile about you.

Which is then packaged and sold to anyone interested in you or because you have been categorized into a group of interest, like: rape victims, seniors with dementia, and the financially vulnerable [popular categorizes as revealed in a 2013 testimony to U.S. Congress about the data brokers].

Advertisers and marketers are often thought of as the biggest consumers of this data. But so are underwriters for Banks, Health Plans, Admissions Boards and Insurance Groups. Who not only look at your personal information, but if you have a connections to friends or family suggesting a risk to legally justify higher rates or denials.

Also through a legal loophole, law enforcement agencies often use data brokers to circumvent laws intended to protect privacy. Combining that data with warrant-less data from smart cameras and speakers providers, law enforcement has access to a surveillance network that’s almost unimaginable.

Criminals, scam artist and identity thieves also benefit from the data collected from brokers.